Packaging

For a direct-to-consumer business packaging is extremely important, not only to ensure safe delivery but to complete the customer's experience of the brand.






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As the cameras are both fragile and irreplaceable it was important to develop a package that limited movement in transit but that had layers to give the client a unique luxury experience.

Straps are delivered each in their own branded drawstring bag with tags that show the style and colour of the contents.
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Books and sets of notebooks are wrapped neatly in black tissue paper. In all it's important not only to make the client feel special, but to communicate that they are the first person to handle the product.

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'Virtual' packaging for typefaces that are in fact an instant digital download. Packaging is essential to identifying the product on the online store, in this case giving a face to an otherwise intangible product.

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Scope of work

Design & Art Direction
Print production