135

200 page book

One colour print throughout, black ink on cream paper and hand-finished solid black ink on the page edges. Fully illustrated reference manual for understanding 35mm cameras & photography.





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The only colour in the book is the signature ILOTT blue for instant brand recognition. The same blue card stock used for the covers of the Photographer's Notebooks is fed through a die-cut slit in the top right corner of the cover to create a tab that folds around to the inside. It is blind embossed with the original logo.

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The illustration style was inspired by vintage camera manuals that would have typically been printed one or two colour. Traditional pattern fills are used to create tone rather than gradients, adding to the period feel.

135 has shipped to customers all over the world to countries including Australia, Brazil, Canada, Germany, Italy, Norway, Portugal, Peru, Switzerland and the USA.

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Scope of work

Concept
Content
Design & Art Direction
Typography
Photography
Illustration
Print production